The true story of Victor DeNoble, one of the most important and influential whistleblowers of all time, comes to the big screen in Addiction Incorporated.
In the 1980s, DeNoble was a research scientist at a major tobacco company, where he was tasked with finding a substitute for nicotine that would not cause heart attacks. He succeeded- but in the process, he proved something that the industry had been denying for years: that cigarettes were addictive. He also uncovered a new addictive ingredient- setting off a chain of events that still reverberates even today.
In a true act of modern-day heroism, DeNoble took his findings to the people despite a strict confidentiality agreement, eventually testifying about his research in the infamous 1994 Congressional hearings with the seven heads of the major tobacco companies. An unprecedented alliance of journalists, politicians, attorneys, and whistleblowers achieved what was once considered impossible- the first ever federal regulation of the tobacco industry, which continues to have repercussions even today.
– This is the official description from the film’s website or IMDb.
Movie Reviews of Addiction Incorporated
“This straightforward documentary by Charles Evans Jr. is must viewing for anyone interested in public health and corporate ethics.” –Minneapolis Star Tribune, Colin Covert
“Once it finds its footing in old-fashioned journalism, the film packs a wallop.”-Boston Globe, Loren King
“…a film that should be shown in high schools and colleges. Victor DeNoble is a great role model with something important to say. I hope people listen.” –Reeling Reviews, Robin Clifford
Watch the movie trailer here.
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