Ever notice your favorite soda brand in the background of the summer’s hottest romantic comedy? Wonder why Carrie Bradshaw uses that specific kind of soap? In Morgan Spurlock’s new documentary, the creator of Super Size Me shifts his focus from fast food excess to the power of product placement. He asks a simple question: backed by the right brands, could a documentary reach the same marketing success as Hollywood’s latest blockbuster? Spurlock brings us along for the pitch, opening the conference room doors into the elusive world of marketing consumers are not supposed to see. This Sundance favorite challenges the absurd levels of product placement in our everyday lives, and Spurlock’s biting humor makes it all the more entertaining.
This is the official description from the film’s website or IMDb page.
“Exploring product placement in movies and on television, the documentary is as much celebration as it is a critique of what is called co-promotion, in which movies like Spider-Man 2 are infiltrated with images of brand-name products that pay for the exposure.” – Stephen Holden, New York Times
“Spurlock once again stars on camera as the fatally afflicted addict from Super Size Me, although this time instead of Big Macs he wants to make a “doc-buster” movie so badly he’ll pursue financing from any brand willing to give him a buck. Thus, he journeys into the heart of darkness that is branding, cross-promotion, advertising and, above all, product placement.” – Kirk Honeycutt, The Hollywood Reporter
Watch the trailer here: